Pepsico And Frito-Lay Cmos Talk Super Bowl Strategy | Forbes - Forbes


Utilizing the Super Bowl as a platform, Seth Kaufman of PepsiCo, sees an opportunity to connect with consumers in a major way.Subscribe to FORBES: Stay ConnectedForbes on Facebook: Video on Twitter: Video on Instagram: From Forbes: Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.