Pepsico And Frito-Lay Cmos Talk Super Bowl Strategy | Forbes

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Utilizing the Super Bowl as a platform, Seth Kaufman of PepsiCo, sees an opportunity to connect with consumers in a major way.Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1 Stay ConnectedForbes on Facebook: http://fb.com/forbesForbes Video on Twitter: http://www.twitter.com/forbesvideoForbes Video on Instagram: http://instagram.com/forbesvideoMore From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.